NIQ Unlocks Groundbreaking AI Tools For CPG Brands

KUALA LUMPUR, NielsenIQ (NIQ), the world's leading consumer intelligence company, has announced two breakthroughs in artificial intelligence (AI) that further validate its leadership position. BASES AI, a tool using real consumer-permissioned data to create synthetic panels for concept testing and the consumer packaged goods (CPG) industry's first large language model, will help NIQ clients harness the power of responsible AI to drive innovation and grow market share. 'In a fast-moving, consumer market focused on trend-based innovation, high-quality data is essential, and the ability to harness and extract insights from it will make all the difference in the world. 'These releases are the latest examples of how we are deploying our analytic horsepower across market-leading data sets to generate unparalleled insights that help CPG companies gain market share globally,' said NIQ President, Strategic Analytics and Insights, Ramon Melgarejo in a statement. A platform that uses consumer-permissioned data on c onsumption patterns across hundreds of thousands of households to mimic consumer behaviour, BASES AI has access to data in real time, allowing it to create large panels of synthetic respondents to replicate trusted market research techniques and methodologies in a fraction of the time. Instead of days or weeks to gather human feedback, BASES AI can provide concept potential analysis in as little as 10 minutes, in which CPG companies can use these scores, as well as rich guidance on drivers of interest and uniqueness, to iterate on ideas ahead of final qualification with human consumers. The release of BASES AI to beta-testers in North America is coupled with the release of NIQ's first CPG-specific language model, powering the advanced product segmentation capabilities of its flagship Discover retail measurement platform. NIQ will also be speaking about AI trends in consumer buying intelligence and innovation at a panel on Sept 19, titled 'Does AI Know What We Truly Want? How Synthetic Respondents Are Disru pting Product Innovation'. NIQ also regularly provides unique, proprietary insights across global consumer trends, including its latest SpendZ report, a comprehensive look at the spending trends of Gen Z and regular Consumer Outlook reports analysing trends, behaviour, and sentiment.