{"id":17833,"date":"2021-09-15T12:49:09","date_gmt":"2021-09-15T12:49:09","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=78834"},"modified":"2021-09-15T12:49:09","modified_gmt":"2021-09-15T12:49:09","slug":"update-good-things-are-worth-the-wait-heineken-teams-up-with-daniel-craig-to-celebrate-release-of-no-time-to-die","status":"publish","type":"post","link":"https:\/\/myanmarnewswire.com\/update-good-things-are-worth-the-wait-heineken-teams-up-with-daniel-craig-to-celebrate-release-of-no-time-to-die\/","title":{"rendered":"UPDATE \u2013 Good Things are Worth the Wait: Heineken Teams Up With Daniel Craig to Celebrate Release of No Time To Die"},"content":{"rendered":"<h5 style=\"text-align: right;\">Heineken &#8216;Worth the Wait&#8217;<\/h5>\n<div>\n<div style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0c389a2a-bede-4037-8b93-58520c843bf1\/en&amp;source=gmail-html&amp;ust=1631796490208000&amp;usg=AFQjCNEr4d-fjCXQozD-pdqq9o8uHUEqLw\"  rel=\"noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/proxy\/cm6bO-cjeZFqPgkamLZQTsitlS_C00NfrWnL3GvH0fapTWxMAcJCOz7RcJ56YCpQdNyIjUBZTSpsOcEvh1Mob61JE8CPsFWkXvtNoZR3HWxMLfX1XTUKvoU2seGfT8ghub-IkT2sjluVnZd4fihg05K62kO3a4FdqM5yw1s=s0-d-e1-ft#https:\/\/ml.globenewswire.com\/media\/0c389a2a-bede-4037-8b93-58520c843bf1\/medium\/heineken-worth-the-wait.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Heineken\u00ae today reveals a new commercial concept in collaboration with Daniel Craig called \u2018Worth The Wait\u2019, which celebrates the highly anticipated release of the new James Bond film No Time To Die. The advert shows Daniel Craig waiting patiently for the first satisfying sip of an ice-cold Heineken\u00ae beer, an ode to fans who have eagerly awaited the next installment of the franchise and showing that the best things come to those who wait.<\/p>\n<\/div>\n<\/div>\n<ul>\n<li><strong>Heineken\u00ae has collaborated with actor Daniel Craig to create the<\/strong><strong><em>\u2018Worth The Wait\u2019 <\/em><\/strong><strong>commercial.<\/strong><\/li>\n<\/ul>\n<p align=\"justify\">LONDON, Sept. 15, 2021 (GLOBE NEWSWIRE) &#8212; Heineken\u00ae today reveals a new commercial concepted in collaboration with Daniel Craig called \u2018Worth The Wait\u2019, which celebrates the highly anticipated release of the new James Bond film <em>No Time To Die<\/em>. The advert shows Daniel Craig waiting patiently for the first satisfying sip of an ice-cold Heineken\u00ae beer, an ode to fans who have eagerly awaited the next installment of the franchise and showing that the best things come to those who wait.<\/p>\n<p align=\"justify\">The <em>Worth the Wait<\/em> film is available <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DXT8BLRvxxHgMYo96YcUbx5FJIzF7r4fvKgjQDGPtp06-posOahOdp-ABtEoqzEgxgQ7OGkv21lCJBbh3xbnKLhf26trN4kaC_uGrAgX0H_8%3D&amp;source=gmail-html&amp;ust=1631796490208000&amp;usg=AFQjCNEYC-mF7gMpEHQzHoimUN7f1-23GQ\"  rel=\"nofollow noreferrer\">here<\/a>.<\/p>\n<p align=\"justify\"><em>No Time To Die<\/em> will be released internationally in cinemas from September 30 2021 through Universal Pictures International and in the U.S. on October 8 from Metro Goldwyn-Mayer (MGM) via their United Artist Releasing banner.<\/p>\n<p align=\"justify\"><strong>Bram Westenbrink, Global Head Heineken\u00ae Brand, said:<\/strong> \u201c<em>Heineken\u00ae has been a proud partner of James Bond films since 1997. So, like all Bond fans, we also can\u2019t wait for No Time To Die to hit cinemas. That said, we believe some things really are worth waiting for. And now we can prove it. Whether it\u2019s an ice-cold Heineken\u00ae or an action-packed Blockbuster \u2013 the best things truly do come to those who wait.\u201d <\/em><\/p>\n<p align=\"justify\">Testing the truth behind the sentiment, Heineken\u00ae carried out a real-world social experiment to prove that good things are indeed worth the wait. In the experiment, 115 people were given cold Heineken\u00ae or Heineken\u00ae 0.0 beer at intervals between 0-30 minutes, showing that people who waited 20 minutes had the highest levels of satisfaction.<\/p>\n<p><strong><u>Editorial Information:<\/u><\/strong><\/p>\n<p><strong>Press Enquiries:<\/strong> <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3D1gRmk_8dXXUUyCL97zir8i1R4TcZFjaZzsRR9HFgwJveFvsJ4p8ajQgL4Ly0jEXW7oTDn-g5IyvHGfkHKB79BRCNjA_4eD0uiOFSiCy4O8M%3D&amp;source=gmail-html&amp;ust=1631796490208000&amp;usg=AFQjCNFrIXnf4ouxoTWkBqdq_hO6pMqfDg\"  rel=\"nofollow noreferrer\"><strong>HNKNbond@edelman.com<\/strong><\/a><\/p>\n<ul type=\"disc\">\n<li><strong>Worth the Wait video is <\/strong><a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube.com\/watch?v%3D1GhS85GcoEg&amp;source=gmail-html&amp;ust=1631796490208000&amp;usg=AFQjCNFEjNH39ZSbJ4fgHqdhvP_LwJY3AQ\"  rel=\"nofollow noreferrer\"><strong>here<\/strong><\/a><\/li>\n<li><strong>Images are <\/strong><a href=\"https:\/\/www.google.com\/url?q=https:\/\/djeholdingsdrive-my.sharepoint.com\/:f:\/g\/personal\/lily_marriott_edelman_com1\/EtyD1QlfibhLmJTCIi7fDicBqCHQcIWY-AA3WE2sxPNCvg?e%3D9OqGxQ&amp;source=gmail-html&amp;ust=1631796490208000&amp;usg=AFQjCNErXZb6gOXMZRval9PAhhE0X5XY2Q\"  rel=\"nofollow noreferrer\"><strong>here<\/strong><\/a><\/li>\n<\/ul>\n<p><strong><br \/>\nAdvertising Credits: <\/strong><\/p>\n<p align=\"justify\"><strong>Publicis<br \/>\n<\/strong>Global Chief Creative Officer Publicis WW: Bruno Bertelli<br \/>\nChief Creative Officer: Cristiana Boccassini<br \/>\nInternational Coordination Creative Director: Guy Lewis<br \/>\nCopywriter: Olga Alonso<br \/>\nArt Director: Alexia Vindret<br \/>\nChief Creation Officer: Francesca Zazzera<br \/>\nAccount Director: Francesca Baldrighi<\/p>\n<p align=\"justify\"><strong>Production<br \/>\n<\/strong>Production Company: Smuggler<br \/>\nDirector: Sam Gold<br \/>\nEps: Patrick Milling-Smith &amp; Alison Kunzman<br \/>\nProducer: Erin Wile<br \/>\nDP: Darren Lew<br \/>\nPD: Pete Zumba<br \/>\nPost Producer: Filip Ilic<br \/>\nColorist: Tim Masick @ Co.3<br \/>\nColor Producer: Kevin Breheny<br \/>\nEditor: Guido Notari<\/p>\n<p><strong>Experiment Findings: <\/strong><\/p>\n<p align=\"justify\">Key findings included:<\/p>\n<ul>\n<li>Participants who waited 20 minutes showed the highest satisfaction levels with their beer (41%)<\/li>\n<li>Participants who waited 30 minutes had the highest satisfaction scores with the taste of the beer (31%)<\/li>\n<li>4 in 10 participants attribute the anticipation of receiving their beer to their satisfaction.<\/li>\n<li>More than half of the participants (56%) agree that they enjoy things more when they have to wait for them a little.<\/li>\n<li>If participants could choose, they feel that a 6.4-minute wait would be the optimal time to have waited for their beer. However, our research found that satisfaction peaked in the 20 minutes wait group. Implying that instant, or at least quicker gratification, is not as satisfying as people might think<\/li>\n<\/ul>\n<p><strong>Daria A Bakina, PhD, Social Psychologist and Research Director at Edelman Data &amp; Intelligence, said: <\/strong>\u201cThis research follows a long tradition of conducting experiments in the \u201creal world\u201d, under real circumstances, within the field of social psychology. The findings of this study show that waiting may not be a bad thing \u2013 in fact, there\u2019s more enjoyment after needing to overcome an obstacle like a 20 minute wait for a refreshing \u201cPerfect Pour.\u201d<\/p>\n<p><strong>Further information on research findings is available on request.<\/strong><\/p>\n<p><strong><u>About HEINEKEN:<\/u><\/strong><\/p>\n<p>HEINEKEN is the world&#8217;s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken\u00ae brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through &#8220;Brewing a Better World&#8221;, sustainability is embedded in the business.<\/p>\n<p align=\"justify\">HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under <a href=\"https:\/\/www.google.com\/url?q=http:\/\/HEIN.AS&amp;source=gmail-html&amp;ust=1631796490209000&amp;usg=AFQjCNEVocAeafB0e4q1ad7Kngxjikjlzw\"  rel=\"noreferrer\">HEIN.AS<\/a> and <a href=\"https:\/\/www.google.com\/url?q=http:\/\/HEIO.AS&amp;source=gmail-html&amp;ust=1631796490209000&amp;usg=AFQjCNHuh1pSxaAFEbYdkl7VP3FiIWUUzg\"  rel=\"noreferrer\">HEIO.AS<\/a>. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).<\/p>\n<p>Most recent information is available on HEINEKEN&#8217;s website: <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DpExq2uH3ChmmvdOHjCwxeJXpwvjas8fPqdwUIjN8YSBiKQ2gQKSaHSrNlp-_OWNjGqYBpxC1z6vGntp78HdYzYSv3bsF6fEKUHYoAQylH-SXA9z2PsXKsdjq7CdJZAnm&amp;source=gmail-html&amp;ust=1631796490209000&amp;usg=AFQjCNEVuKXTpxQIcrMz514_RjWUGePcYg\"  rel=\"nofollow noreferrer\">www.theHEINEKENcompany.com<\/a> and follow us on Twitter via @HEINEKENCorp.<\/p>\n<p><strong>ABOUT NO TIME TO DIE<\/strong><br \/>\n<em>No Time To Die <\/em>is the official title of the 25th James Bond adventure. The film \u2014 from Albert R. Broccoli\u2019s EON Productions, Metro Goldwyn Mayer Studios (MGM), and Universal Pictures International \u2014 is directed by Cary Joji Fukunaga and stars Daniel Craig, who returns for his fifth film as Ian Fleming\u2019s James Bond 007.<\/p>\n<p>Written by Neal Purvis &amp; Robert Wade (<em>Spectre, Skyfall<\/em>), Cary Joji Fukunaga, and Phoebe Waller- Bridge (Killing Eve, Fleabag), the film will be released globally from September 30 2021 through Universal Pictures International and on October 8 in the US through MGM via their United Artists Releasing banner.<\/p>\n<p>In\u00a0<em>No Time To Die<\/em>, Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.<br \/>\n<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DdTpWt2fHC4vHl_ycOBud0fLSCsdD2Mg7l8PJp9bA8a898IRMsz11NE7zrD_ct9RIiedyD3NtsYwRCBUWuEKfluCIVWppnNU0cdVGWRYlEzZFQwkbzey9h16skaFxRYaQHLZSBH9KxuCubrya91HDUajBv-6toiX9CET3-Q8LngD-038_yzzfEdHITPDR4lLCp_-OiblTTsF9Ij2ncbJ6FrR7O8760HKOAL1DBLxlY7M%3D&amp;source=gmail-html&amp;ust=1631796490209000&amp;usg=AFQjCNHBvTzl_H9LhQ-Jpur2GaEzr800LQ\"  rel=\"nofollow noreferrer\"><u>www.007.com<\/u><\/a><\/p>\n<p><strong>ABOUT EON Productions<\/strong><br \/>\nEON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli\/Wilson family. Danjaq is the US based company that co-owns, with Metro Goldwyn Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films. EON Productions, an affiliate of Danjaq, is the UK based production company that has made the James Bond films since 1962 and together with Danjaq controls all worldwide merchandising.\u00a0For more information, visit\u00a0<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DdTpWt2fHC4vHl_ycOBud0VNf8cFDhHyjWd-nlqXK-U7ueE6dIKzDLFR-Yn9AiYpYi31Ag436DS_f1GVIC44OrQ%3D%3D&amp;source=gmail-html&amp;ust=1631796490209000&amp;usg=AFQjCNGNoLEATkR7wFyukAZ7-BBu6W4GEg\"  rel=\"nofollow noreferrer\">www.007.com<\/a>.<\/p>\n<p><strong>MGM <\/strong><br \/>\nMetro Goldwyn Mayer (MGM) is a leading entertainment company focused on the production and global distribution of film and television content across all platforms. The company owns one of the world&#8217;s deepest libraries of premium film and television content as well as the premium pay television network EPIX, which is available throughout the U.S. via cable, satellite, telco, and digital distributors. In addition, MGM has investments in numerous other television channels, digital platforms, interactive ventures, and is producing premium short-form content for distribution. For more information, visit <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DRpeu1Pmv9AgV79CXLhPr3mtjL_spegJOTVByaPv7Dx0TL0OQtLMDMP1nwRvRLmxurnfquARHNddjc0-ymeinJs2LRhkBuhpLpHA1jfcJ57K4RiwUMbQdjsUNZlBsU44ugaWKn00P3GYlOaSiJXBDggN8WSQckiWrE7XrNnZs9Oh0u4xQ_NvcjFgAkseLDo847tM7acqlUQ2bjYX6rXu2e57dq1Tg8ZEfP80HkhLPD0EkMufXkHX5c3oBCbAtZETKJgnsQnEGWT-wAkchVGuaErsQ9hzr254m49IhYIEAq2iD0KCL5TVgbZCXaqSzsScemF5sfIwSZBq-MEYF9J0_FovVdkdPpiCwC9btTvqVNZ7ePtao3CrGDStxylS8aKo4s6X0lu_BMx8OdZs8aorszMsJxqoeprtJJnye_Ph5_SgC-e_5ajc_6QW85FeTY4jEhGi7XrLTD5jdA7Ril9b43RNuGAcvg5Tn42iHAbdGhXnDWM7wN61rGpq3ZOm5PPLz7x79WMLC5mhm8mrWTOLzZIPJx7T9rye4r3bzjciypbc-Sb6n27GQ9SapFsoG5CeF&amp;source=gmail-html&amp;ust=1631796490209000&amp;usg=AFQjCNF6wE5KfJQqeKDhm6kTr3MI5Gffzg\"  rel=\"nofollow noreferrer\">www.mgm.com<\/a>.<\/p>\n<p align=\"justify\"><strong>United Artists Releasing,<\/strong>\u00a0a joint venture between Metro Goldwyn Mayer (MGM) and Annapurna Pictures (Annapurna), is a U.S. theatrical releasing company. Built upon the legacy of the iconic United Artists motion picture studio, the joint venture provides a home where filmmakers are supported by thoughtful approaches to marketing, publicity and distribution. United Artists Releasing offers content creators an alternative distribution option outside of the studio system and supports Annapurna and MGM\u2019s film slates as well as the films of third-party filmmakers.<\/p>\n<p><strong>Universal Pictures International (UPI)<\/strong>\u00a0is the international marketing and distribution division for Universal Pictures. In the United Kingdom, Ireland, Spain, Italy, Germany, Austria, Switzerland, the Netherlands, France, Russia, Korea, Australia, New Zealand, Mexico and China (including Hong Kong SAR), UPI directly markets and distributes movies through its own offices, creating local campaigns and release strategies. In other parts of the world, UPI partners with Warner Bros, with Paramount through United International Pictures (UIP), and with Sony, either directly or through UIP, to distribute its films. Universal Pictures is part of NBCUniversal, one of the world\u2019s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal is a subsidiary of Comcast Corporation.<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DoQDwTFBf-PTu3crXLjttqjL9m7lBbdewK_XoT089TXGqXJ1djOxHmkF5y8vu_cP1pKYUnTyXKs0mpglOYV8pKN2W8S2TN1tE-8kWCttlKvl6MDFLW7aBeyyS1083hx9YBTvEf1a7SiHTES99mHVZPFhPbJYkTziOaFnxFLspiOXRKNsGkeFryzTAbU6aRu2AesLm9tr0KbWWlxskyfYwyTWVrYcIjT26GgkteDAYGln6BThVlZfxlzOZj3kRvmE70_v6C-nwAk--Dpnanqdqlw%3D%3D&amp;source=gmail-html&amp;ust=1631796490209000&amp;usg=AFQjCNGpmwoJ3K8LfAwmU-_fx-aVMlGEhQ\"  rel=\"nofollow noreferrer\">https:\/\/www.globenewswire.com\/<wbr \/>NewsRoom\/AttachmentNg\/<wbr \/>0c389a2a-bede-4037-8b93-<wbr \/>58520c843bf1<\/a><\/p>\n<p>The photo is also available via AP PhotoExpress.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken \u2018Worth the Wait\u2019 Heineken\u00ae has collaborated with actor Daniel Craig to create the\u2018Worth The Wait\u2019 commercial. LONDON, Sept. 15, 2021 (GLOBE NEWSWIRE) \u2014 Heineken\u00ae today reveals a new commercial concepted in collaboration with Daniel Craig called \u2018Worth The Wait\u2019, which celebrates the highly anticipated release of the new James Bond film No Time To [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UPDATE \u2013 Good Things are Worth the Wait: Heineken Teams Up With Daniel Craig to Celebrate Release of No Time To Die - Myanmar Newswire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myanmarnewswire.com\/update-good-things-are-worth-the-wait-heineken-teams-up-with-daniel-craig-to-celebrate-release-of-no-time-to-die\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UPDATE \u2013 Good Things are Worth the Wait: Heineken Teams Up With Daniel Craig to Celebrate Release of No Time To Die - Myanmar Newswire\" \/>\n<meta property=\"og:description\" content=\"Heineken \u2018Worth the Wait\u2019 Heineken\u00ae has collaborated with actor Daniel Craig to create the\u2018Worth The Wait\u2019 commercial. 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