{"id":16258,"date":"2021-06-15T16:36:54","date_gmt":"2021-06-15T16:36:54","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=75086"},"modified":"2021-06-15T16:36:54","modified_gmt":"2021-06-15T16:36:54","slug":"sinch-launches-new-solutions-for-brands-on-whatsapp","status":"publish","type":"post","link":"https:\/\/myanmarnewswire.com\/sinch-launches-new-solutions-for-brands-on-whatsapp\/","title":{"rendered":"Sinch launches new solutions for brands on WhatsApp"},"content":{"rendered":"
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Sinch<\/p>\n<\/div>\n

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\u00a0Businesses can now share\u00a0<\/em>additional information\u00a0<\/em>and create two-way customer conversations on the world\u2019s most popular messaging platform<\/em><\/p>\n

STOCKHOLM and ATLANTA \u2013 June 15, 2021 \u2013\u00a0Sinch<\/u><\/a>\u00a0AB (publ), a global leader in cloud communications for mobile customer engagement, today announced that brands can now use the Sinch Conversation API to share additional information, such as back-in-stock updates, product recommendations, and more with opted-in WhatsApp users in applicable regions.<\/p>\n

WhatsApp, the messaging platform used by 2 billion people worldwide, recently said how it is improving the way businesses can communicate with their customers and will support more types of messages people opt-in to receive, which will make it easier to follow up with customers outside of a 24-hour window.<\/p>\n

But developing, integrating and orchestrating conversation interactions, can be challenging and complex for businesses. With Sinch\u2019s longstanding WhatsApp business API expertise combined with its powerful Conversation API, brands can now confidently build and scale rich,\u00a0engaging conversations with WhatsApp<\/u><\/a>\u00a0users and send billions of customized messages through the app.<\/p>\n

Sinch\u2019s Conversation API is a single, unique API through which businesses can communicate with people over multiple mobile channels such as Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp.<\/p>\n

\u201cToday, people expect to reach brands on whatever social or mobile channel they use. WhatsApp is a hugely popular channel and now businesses can directly engage in-app with users in a new way, sharing additional kinds of information and campaigns,\u201d said Eduardo Henrique, Sinch\u2019s Chief Business Development Officer. \u201cSinch had early access to these features and has led in this channel, handling high volumes of messages on behalf of customers, especially at key times like Black Friday. Brands seeking to use WhatsApp to connect with their customers can be confident that Sinch can deliver the scale, security and quality needed, while eliminating complexity.\u201d<\/p>\n

iFood, a Brazilian food delivery platform that hosts more than 1.4 million customer conversations per year, is one of the first companies to leverage Sinch\u2019s WhatsApp solution. As iFood looked to improve its entire delivery chain, the company leveraged Sinch and WhatsApp to create conversations designed to sign up more restaurants, register new delivery staff and improve sales and customer service. iFood achieved 38x (38 times) more sales conversions on WhatsApp than on other channels with the same marketing campaign.<\/p>\n

To support companies as they begin developing content and high-quality campaigns for WhatsApp, Sinch is offering tools including a \u201cWarm Up\u201d program which:<\/p>\n