Always Powered by Passion: Meizu 16s Flagship Smartphone Unveiled, Snapdragon 855 and 48MP OIS Dual Camera

Zhuhai, April 23, 2019 (GLOBE NEWSWIRE) — Zhuhai, 23rd April 2019 — Meizu Technology Co., Ltd (Meizu) has officially introduced its latest flagship 16s and will be available for sale in China on 28th April starting at 3198 RMB. The signature Meizu Design brings a sense of elegance to the phone. Powered by Qualcomm Snapdragon 855, the 16s features a 48MP + OIS Dual Camera, making it the best device to use for everyday shots. The latest flagship 16s is a testament to the 16 years’ experience in phone making of Meizu. The company has spared no effort with 100% dedication in producing premium phone for quality-seeking users, despite the size of the target market. 16s is a product that reflects ‘100% efforts for 1% selected Products’, Meizu strives for excellence with passion.

Meizu 16s comes in Pearl White, Carbon Black, and Phantom Blue, of which 6+128G, 8+128G and 8+256G will be respectively priced at 3198 RMB, 3498 RMB and 3998 RMB, and will be available on Meizu official website for pre-order starting 23th April 2019 at 10:00 PM and will be for sale on 28th April 2019 at 12:00 AM.

Looks and in-hand feel

Creating a nice in-hand feeling is a craft on its own. Jack Wong, the founder of Meizu, who has more than 10 years of experience in this area, personally crafted this exquisite piece from the arc design of 0.5°on the back, to a tolerance of only 0.15mm for a comfortable hold yet great in-hand feel. With a 7.6mm ultra-slim body, the Meizu 16s fits all the contours of your palm, giving you a smooth hand touch feeling, and it’s well deserved a title of ‘Flagship Smartphone 2019 with the Best In-hand Feel’.

A combination of visual appeal and functionality, Meizu 16s unleashes the full excellence of a 6.2-inch Super AMOLED display, attributed to the COF bonding technique and the large-radius corners, 16s has a bottom chin within 4.2mm, creating a perfect 91.53% screen-to-body ratio. The Super Retina anti-blue light screen is VDE Blue-Light protection certified from Germany, which is able to filter 33% harmful blue light. Meizu 16s features DC dimming, which effectively reduces stroboscopic and allows the display to reduce eye strain. Upon over 45,000 times of debugging, Meizu increased the fingerprint recognition speed of the on-screen sensor by 100% and boosts unlocking success rate with wet hands by 30%, making 16s delivers a Super mTouch experience.

In the face of the defining color trend of smartphones, Meizu 16s features more unique color options. The ‘Carbon black’ color scheme reflects the looming carbon fiber texture under the multi-layer nano-scale optical coating, which highlights its cool and elegant style. The ‘Pearl White’ adopts multiple exposures and plasma polishing technology, a rare color featured by full-screen smartphone. Inspired by the deep desert on the Mozambique Straight, ‘Phantom Blue’ has eight layers of gradient nano-optical coating, and the addition of two-color of a gradient tilted 45 degrees, a phantom-like color combination of ocean and oasis, plus a little gradient color action depends on how it’s held in the light.

Performance: Latest Snapdragon 855, 7 Killer Features for Smooth Run

The latest Snapdragon 855 is the first mobile platform with an 8-Core processor, the most advanced and powerful chip ever, giving Meizu 16s the top-tier connectivity with its prime core. The Kryo 485 CPU offers more flexible, cluster arrangements between different cores, driving great leaps in performance and power efficiency. Meizu’s seven killer features, including the Hexagon 690 DSP make 16s outperform other smartphones with Snapdragon 855. The combination of these top-notch specs making 16s arguably the most intelligent smartphone with AI computing power. Meizu optimizes the performance of 16s from the fundamental computing technology to speed up the phone while offering smooth run and saving power. The leading GPU works in conjunction with Hyper Gaming, a smart GPU planning technology developed by Meizu, delivers steady and smooth graphics performance during games on 16s.

In addition to strong performance, heat dissipation and power saving are equally important for smartphones. The Snapdragon 855 is built on 7-nanometer architecture, which saves on power consumption compared to other smartphones. To improve the heat dissipation, Meizu redesigned the motherboard to make the 16s be able to dissipate heat, even being used for hours. Attributed to the adjustment of the motherboard, the Meizu 16s has improved internal integration. Without compromising the size, the Meizu 16s comes with a big 3600mAh battery, which is optimized for users’ gaming experience with unmatched battery life.

Camera: OIS+ True 48MP multi-stack lens Captures every Joyful Moment

Meizu attaches great importance to camera specs, comes with 48 MP Sony IMX586 + IMX350 dual camera, Meizu, once again, shocks the world with its impressive camera setup in Meizu 16s after the Meizu 16th flagship Smartphone. The advanced algorithm of AI-engineered cameras allows users to take photos with joy.

Sony latest IMX586 smartphone sensor comes with 48MP and Quad Bayer filter array, in which every 2×2 pixel array has the same color filter. As the signals from the four adjacent pixels are added, raising the sensitivity to a level equivalent to that of 1.6 μm pixels (12 megapixels), resulting in bright, low noise images. With an F/1.7 aperture and the OIS (Optical Image Stabilization), it significantly boosts Meizu 16s camera performance during low light capturing, allowing it captures mind-blowing pictures in dark light conditions.

Further improving the 20MP ultra-small front-facing lens in previous flagship smartphone Meizu 16th, Meizu 16s adds the ArcSoft AI Beauty software to the camera, which allows you to realize the most beautiful selfies. Thanks to our powerful multi-frame composition algorithm we’ve managed to bring front-facing HDR tech, even in poorly lit environments. Combined with ArcSoft AI’s software the 16s produces some of the clearest and sharpest shots of all.

16s Packs In Top-line Features

Thanks to our mEngine 3.0, playing ‘BuildTopia’ with Meizu 16s is surprisingly immersive. With the new generation of the double stereo sound system, Meizu 16s brings the intense gaming experience to your palm. With the upgraded Meizu Play and latest NFC, you can travel freely, pay easily, and unlock any doors in your way with 16s in your pockets.

Incredible deal on purchasing 16s with major accessories

Meizu understands that decent headphones will help boost the audio quality on your smartphone. To offer you an all-around music experience, the company has officially introduced Meizu EP63NC, Meizu’s first active noise canceling headphones to bring you the best audio experience ever. With a starting price of 499 RMB, the Meizu EP63NC has a built-in AMS intelligent noise reduction chip, it supports Apt-X high-definition audio transmission format, EP63NC restores every detail of your track. Features 11-hour play time, you can dive in your music world all day long. With a single charge of 15-min, you get up to 3 hours of listening. The Meizu EP63NC wireless noise-canceling headphones will be available for order at 12am on 1st May on Meizu official website, Tmall, JD and Suning website.

Meizu POP2 is the second generation Bluetooth earphones by Meizu Priced at 399 RMB, each earphone weighs only 5.4g, and has a playtime of up to 8 hours. The charging case provides an additional 16 hours, thereby, a 24-hour music enjoyment is guaranteed. Meizu POP2 true wireless Bluetooth earphones will be available for order on 23rd April 2019 10:00PM on Meizu official website, Tmall, and Jingdong. Customers, who also purchased 16s enjoy a 50RMB off on POP2 (349 RMB). Priced at 169 RMB, the Meizu Hi-Fi decoding amp will be available for order at 12am on 28th April on Meizu official website and Tmall, customers also purchase 16s will enjoy 70RMB off on this item (99RMB).

The J-BELT, designed by Meizu founder Jack Wong, is a lightweight belt and is made specifically for Asians. It is available in different lengths and has no holes in it. After passing through 10,000 flexible tests, the scalpel-grade stainless steel buckle and the holes on the J-BELT are able to stay in neat condition after years of use. In addition to the high-quality top layer cowhide at both ends, the J-BELT belt is crafted with 12 braided thread and 48 thread layer through the mKnit weaving process; the J-shape weaving pattern highlights the unique J.Wong Design. J-BELT can easily match your professional or casual outfit. Priced at 999 RMB, J-BELTelt will be available for order on 23rd April 2019 at 10:00 PM on Meizu official website. What’s more, the Meizu Urban BackpackShoulder Bag will also be available for exclusive order on the exact same time (23rd April 2019, 10:00 PM) official website, and Meizu JDingdong official flagship store, black and dark grey color options are available.

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Kayla Dai
Meizu Technology Ltd.


Kayla Dai
Meizu Technology Ltd.